About Me

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Durham, NC, United States
My name is Veronica and I own Southern Gold Leaf Cakes. I opened my home-based business in 2008. I am a licensed and inspected home bakery specializing in custom cakes. Since all cakes are made to order there are no frozen cakes here, only fresh and only home made. I am a self-taught baker but I have a strong art background with years of baking experience. It is the most rewarding feeling in the world when you can apply your skills to do something you love. To see my cake creations and view our yummy menu visit us at www.southerngoldleafcakes.com!

Wednesday, April 17, 2013

Unhappy Workers


I don't have employees but I have been one. I am still a consumer and I have certain preferences about the places I shop. One of my regular stops is a local business where I would say 50% of my supplies come from.

Recently I ran into a regular employee whom I have gotten to know and she is always happy, always smiling and always ready to help. This day she was not. Our conversation is short and is summed up with, "I'm not happy here anymore and not too many are but we keep coming back because it's a job."

This is so sad to me. I'm not saying she has the right of it as there are always two sides and this is hers but it conveys to me, as a customer, that she is unhappy with the management. It has affected her outlook on her job and, if you think about it, her outlook on each day. She doesn't want to come to work. At work she wishes she were elsewhere. It comes across in her demeanor and body language and ultimately her speech.

I will still come to this store because no place is perfect. But it reminded me of one or two very fundamental things.

1. Always smile when you answer the phone because people will hear it. Your opening attitude will determine the entire conversation. If you sound less than thrilled to answer your work phone then they may be less than thrilled about hiring you.

2. Your words and attitude have a strong impact on how others view you and your business. You may say all the right things but if the wrong attitude is behind it your clients will be able to tell and it could directly impact your business.

I have the most difficult boss in the world; myself. So if I have an unhappy worker I have only myself to blame.

Monday, April 15, 2013

Last Minute Panic


Normally I would say that panic mode sets in for a bride when they have waited until the absolute last minute to book a vendor or a venue or something of similar nature.  This was the first time I'd heard of a bride panicking because her vendor bailed on her a mere 24 hours prior to the wedding.  The following story was relayed to me recently and I felt compelled to share.  I am sure as I retell this it will not be verbatim but the point will be made.

Twenty four hours before her daughter's wedding, the mother of the bride receives a phone call from the baker who is creating her daughter’s wedding cake.  This baker is well known in her area and has been baking and decorating cakes for over 30 years.  However, on this particular occasion, she was calling the mother of the bride to tell her that the cake had fallen - it was completely decorated and finished - and she didn't have time to redo it.  She was very sorry.  She didn't know what went wrong but it had and she just didn't have time to make another wedding cake and she wished her luck.
What?  You've been doing this for 30 years!  How can it just go wrong?  What are we supposed to do?  This is my daughter's wedding.  Still, the answer was the same.  I don't know why it fell but it collapsed and there is not enough time to make another cake.
To this poor mother's despair and panic of a last minute solution, this bride was treated to a retailed wedding cake (store starts with W and ends with mart).  While not entirely happy, the mother felt it was the best she could do with so few hours left.  She arrived at the bakery counter when they opened, showed them pictures of what she needed and within a few hours her cake was ready.  (I do not know if it was picked up or if they arranged delivery but I'm thinking the first and not the second.)  It was not the cake they had envisioned but there was cake on her wedding day.

I personally was appalled when I heard this story.  I can think of dozens of things that could have gone wrong with the cake.  I can also think of dozens of compromises and adjustments that could have been made by this baker to accommodate the bride because, as I see it, that was her responsibility as the hired professional.  
I have been very fortunate that I have never been in this situation.  I try to plan and organize my time so that I have enough flexibility should anything unplanned occur because it usually does and you need to be able to roll with it and not lose focus.  I would be personally and professionally mortified if this had happened to me.  To my knowledge this baker has yet to offer any compensation to the family as a replacement for the cake she couldn't deliver.  

I think this just goes back to prove that just because you've done something for a very long time doesn't mean things can't go wrong and we should all have a Plan B for when they do.  If my bride is panicked it should be because she's waited too long to book her wedding and not because of something I did or didn't do.

Client Rejection


I recently had a potential client decide that my services would not be used. I was perplexed. We had met and had a tasting. We designed a very elegant and unique cake that fit into their budget. They were ready to make their deposit. As a matter of fact, it was only hours between the email that said they would like to pay the deposit and we will not be in need of your services.

A few years ago this whole situation would have sent me into a tailspin of,  "What did I do wrong?" I would have agonized over it and without ever asking probably never have known the answer. I would have felt defeated and just know that nobody else was going to do business with me.
From a professional standpoint I'm a little longer in the tooth now. I'm not saying it doesn't bother me when I get a rejection (because sometimes you know it's for the better) but it doesn't send me into such a drama.
When I received the above email I responded with one of my own. I am sorry that they have decided to look elsewhere and could they please tell me what changed their mind. A few years ago I would have never asked because of fear of what I'd hear. But believe it or not it was reading a business article on why it's okay to ask a client why they reject you made me feel better.

I was given a response and again did not go into a tailspin over the reaction. I have learned that a rejection is not the end of the world but if you are going to ask for a reason you should be open minded about what you may hear.

The silver lining for me is that I have a cake design in my folder of designs that I didn't have before and will enjoy creating it for display or incorporating arts into some other lucky bride’s cake. Until it's been created it's still unique and idea generation is half the battle sometimes.
So today I'm okay with my rejection; sometimes it's you, sometimes it's them and sometimes it's just best.